J-SO Mixtape Promo Video

Like most underground music artists, Long Island native Justin Alonso was looking for a way to promote his new mixtape on a tight budget. This is often one of the biggest challenges when working with music artists because while the budget might be small, the need for quality and innovation continues to grow.

J-So gave us full creative control of the project and the result was a short, cinematic teaser starring one of Long Island’s most talented Hip Hop artists. We cut down on shoot time, while still using top-of-the-line equipment and grabbing creative shots, which left some room for things like sound design, type treatment, color grading, and other effects that gave this piece a clean, professional look.

Shot at on3trackmind Recording Studios.

About

Project Type
Release Date
Music Video / Mixtape Promo
2013

Project Focus

Cinematography
Creative Direction
Editing